Using social media for marketing purposes is one of the advantages I am seeing from it. Almost everyone with internet access is a member of a social media or two and almost all social media websites are now showing advertisements.
Social media increases exposure
Every time I browse my Facebook page, there are always ads showing up on the side of my screen and it is impossible to miss them. This is one positive effect of social media to these business entities because they get to reach more people through it. People who get to see them might feel interested and tries to find out about the said ads hence increasing traffic about the said product.
Social media increases fan and loyal consumers
With social media, people will now have the chance to like and suggest their favorite brand to their friends or circles. Their loyalty to the said brand increases without them knowing it. When a popular person “likes” a particular brand, their followers will do the same thing hence making the brand or service more popular.
Social media helps people to decide
When making hard decisions as to which brand to buy or which product to choose, people now resorts to asking their social media peers and friends or the internet. They google and check for reviews and decides which one is the best based on the said information. This makes marketing a lot easier and cheaper for most businesses.